After all, he's arguing for raising CAFE standards. Normally a better argument if you want to persuade environmentalists than autoworkers. But the way America is going to win in the global market is by outcompeting and out-innovating our competitors.
It is a false argument (and I'm not saying it is an argument you have made) to say that raising automobile efficiency costs jobs -- we can have jobs make better, more fuel-efficient cars -- and the world will buy them.
Well, Kerry says it better than I do:
Grist: It's interesting to me that unlike other candidates, you've actually gone to Iowa, for instance, which has a strong United Auto Workers base, and argued for CAFE (Corporate Average Fuel Economy) standards, putting yourself in conflict with what we traditionally think of as anti-environmentalists.
Kerry: You have to tell the truth and let the chips fall where they may. But the truth, in this case, should be appealing to UAW's workers: I believe I can put them to work. I believe I can have them working making cars; they can just make cars that are more efficient. It's not that hard. We can make cars that use biomass ethanol, cars that use hybrid-electric engines, that get 100 miles to the gallon by just being smarter. Somebody has to lead us there.
Grist: So you have the same message for, say, an autoworker in Iowa as you would for a card-carrying environmentalist in Portland, Ore. -- this message that new, clean industries can energize the marketplace and save the environment at the same time?
Kerry: The message is the same: We can create jobs and people don't have to fear good environmental practices and we can show people how we'll create the jobs and in fact they'll be better off. I'd rather sell more American cars that are fuel-efficient than have people turn to Japanese cars and German cars, and right now they are out-producing us in this area. So the way to sell the American cars is get efficient. I'm willing to provide incentives that help people do that.
http://www.gristmagazine.com/maindish/kerry092303.asp