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the DLC and other conservative dems mistakenly think that swing voters respond the same way as other voters - they don't.
Why are they "swing" voters in the first place? Because they are non-ideological, but rather practical. If they were ideological,they would have formed their own party. Instead they look on a case by case basis as what candidate is best for them in their current circumstances.
THe Republicans understand swing voters. What they do is sell their conservative ideas to them. In 2000, Bush tried to push off conservatism as compassionate, and make it look moderate but in reality it wasn't. They played to their fundie base and drew swing voters in.
On the other hand, Dems treat swing voters as if they were ideological. They think "our base has nowhere to go and the base of swing voters is larger than ours, so let's get them." So instead of drawing swing voters to the Dem side, the dem candidates "stretch" to cover as wide a range of opinions as possible, by adopting Repug ideas they think are popular.
The more we stretch, the more people we try to keep happy, the less we actually stand for. This becomes necessary because as we stretch wider, we have more people we risk pissing off by taking a stand. Thus, we take no stands.
What we don't get is that we can influence swing voters to like our ideas, as long as we can match our ideas with their values.
Universal health care? Talk about how the swing voter won't have to worry about losing insurance when they switch jobs. Talk about how much more efficient it is than our current system, but DON'T shy away from it and think that will make you more palatable.
I think that swing voters really want a choice. They are upset because they see two candidates every election that are so annoyingly similar, at least in their minds. They don't want one strong candidate and a wimpier version of that guy. They want two strong candidates to choose from. That's why I think people don't vote. They are not ideological and they think that whoever they vote for, they will get the same result. We must fight this by taking a stand.
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