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can win.
I read this the other day at DU: If you're explaining, you're losing. This sums up the campaigning problems with Gore and Kerry... people do not want a candidate who floods their brain with facts and figures. They want a bumper sticker candidate that makes them feel good about themselves. We at DU are political junkies, we LOVE it when Gore lays out the facts and shows he understands an issue. We LOVE it when Kerry explains both sides of an issue and explains why he might lean one way and not another. For most people that is just too much information... they don't want to feel like they are going to be quizzed on the issues later, they want somebody to tell them they are going to act like Dad and take care of everything. If you are explaining, you're losing.
Another thing, we enjoy hearing someone rail against the administration, and feel like it's justified and overdue. But many people feel like criticizing the president is the same as criticizing America. They won't vote for a candidate that doesn't make them feel good about America. Democrats have to find a way to appeal to that urge (which is tough when the country is facing so many problems).
This is all my amateur opinion, of course.
Democrats need to run on a POSITIVE MESSAGE and run a campaign of POSITIVE IDEAS that (ideally) don't even reference the GOP whatsoever. "Kick out the GOP" is not going to cut it, at the polls. That's the background, that's the subtext, that shouldn't be the message. "Things are bad in America" is going to fall a little short because voters want to vote for someone that makes them feel good. A "MORNING IN AMERICA" or "Contract with America" or "CALL TO SERVICE" type of angle is what is called for. Of course all those same (deep, detailed) policy ideas that a Gore or Kerry would bring, are still there... but not at the 'top level' of public perception during the campaign.
My 2 cents.
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