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This report was out and has been posted and tested for at least a week. Matthews summary of the results differs from the summary of the report posted - although both pull from the results. The basic results - as is always the case from focus groups - are ambiguous.
They did not say that Kerry was the best - they did say he is percieved as intelligence and solid, but he is still hurt by having lost. They simply gave the pros and cons for all the candidates. The results included both people's comments about the candidates to begin with and their reaction to sound bites. Kerry's sound bite was the highest rated sound bite - one way to take this though, is that, just as in 2004, what he says is well said and he has good positions. He did easily win the primaries in 2004. These positives may not be able to overcome the disappointment over his loss. (It is good for Kerry that the group still has the respect for him they do.)
Edwards may have suffered from the group mentality that focus groups are prone to. It is quite positive that an articulate "leader" in each of the groups pushed the "too slick" mentality - leading others to follow. Hillary may have been hurt by lack luster video clips (Edwards may have been too.)
I also doubt the Republicans think Kerry will be all that weak - he nearly defeated Bush with the media stacked against him, a very disorganized party (which Dean among others is laboring to fix) and a calculated use of terror. He was awesome in the debates. If he runs, he may have more trouble winning the primary than the election this time. (The calm Presidential Kerry next to McCain would be interesting. Kerry knows what triggers McCain and Kerry showed the ability to slam tough charges without looking bad himself in 2004. Go back and read Kerry comments- say on the ammo dumps.
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