http://quotes.optionetics.com/optionetics/news.asp?Mode=Finance&Story=20060912/255g8993.xmlUnions try to broaden appeal to gain new recruits ( )
DETROIT, Sep 12, 2006 (Detroit Free Press - McClatchy-Tribune News Service via COMTEX) -- Cliff Green was leaving work a year ago when a union organizer handed him a leaflet for a rally.
Green, a 26-year-old Detroit janitor, normally would have discarded the flier, but he had just learned he was about to become a father again. He was drawn to the union message of a better living, job security, benefits and health insurance.
Green attended the rally, joined the union and set out to evangelize, signing up new members for the budding Service Employees International Union Local 3.
"I saw an opportunity to negotiate not just my paycheck, but my livelihood," said Green, a single father of two.
As unions face declining membership, experts say the labor movement needs more recruits like Green if it hopes to thrive again.
Unions must convince a new generation of workers that unions can deliver tangible benefits, experts say. They have to reach out to new groups - young workers, students, immigrants, day laborers and service-sector employees.
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