TWo great interviews...read the entire thing
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Another important tenet of the one party strategy, Amy.
Voter Vault is a massive database of millions of names, not just names of voters, but their tastes, their opinions on issues, what brand car they drive, what kind of alcoholic beverage they might prefer, whether they have -- what kind of features they have on their home telephone. And this is a database that’s kept here in Washington at the Republican National Committee headquarters, but that is accessible on a web-based program to Republican operatives around the country. If you’re a Republican strategist running a state senate campaign in Florida or a congressional campaign in Arizona, you can have access to this database and within minutes have a list of names of people in a particular neighborhood, where you want to send a volunteer to go knock on doors, based on whether they’re -- based on what level of conservative they are, if they’re very conservative, moderately conservative, not conservative at all.
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http://www.democracynow.org/article.pl?sid=06/09/13/1331232----------
UPDATE on VOTER VAULT!
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When the Republican Party clinched close gubernatorial races in Mississippi and Kentucky in 2003, it relied heavily on its Voter Vault database to get people to the voting booths. Though party officials are tight-lipped about what's inside the Vault, they've acknowledged it contains records on an estimated 168 million voters.
PC World has recently learned that the major development work on the
Voter Vault was done in India.
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http://www.pcworld.com/article/id,117930-page,1/article.html