Republican Campaigns Set to Sling Mud
Hoping to deflect attention from Iraq, candidates unleash the attack ads. Hey — they do get voters’ attention, consultants say.
By Janet Hook, Times Staff Writer
September 26, 2006
....While President Bush and national GOP leaders are attacking Democrats on such big issues as national security and America's role in the world, individual Republicans are hitting their opponents hard — below the belt, some critics say — on personal and local issues.
Negative campaigning is hardly new, and Democrats are dishing dirt against Republicans too. But mudslinging is crucial to the Republican plan for this year's midterm elections, because the party's hold on power will probably hinge on shifting attention from the unpopular war in Iraq and other national issues that cut against them.
"When people are looking at national issues that are not breaking our way, what you want to do is focus on your opponent," said Rep. Tom Cole (R-Okla.), a former Republican National Committee chief of staff. "You've got to play the field's conditions. They demand very tough tactics."
Cole spelled out that approach in a recent strategy memo to House Republicans: "Define your opponent immediately and unrelentingly.... Do not let up — keep the tough ads running right up to election day. Don't make the mistake of pulling your ads in favor of a positive rotation the last weekend."
Republican incumbents this year began running attack ads earlier than ever. But the hardest-hitting are yet to come....
http://www.latimes.com/news/nationworld/politics/la-na-negads26sep26,0,107252.story?coll=la-home-headlines