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This brings up a debate and point I've had before elsewhere. The popularity and ratings of a television or radio show isn't really driven primarily by mkt pressure. Not at all. In many parts of the country TV and radio is dominated, utterly, by rightwing conservative programming, and when I vent my annoyance a conservative will say "well it's just the market, they're responding to what the public wants." This is misinformation relayed and parroted by the ignorant and biased. There's no liberal programming because there's no level competition. The rich corporations and wealthy businessmen, virtually all conservatives, do not fund, give access, or cater to liberal programming. It's takes money to break in to the media mkt and deep pockets to weather the break-in period, something liberals don't have. They could focus on this, but it's not been a priority since the battle is lopsided and one has to climb uphill to unseat the king of the mountain. But the king didn't get to the top of the mountain by climbing, he was dropped there by a corporate helicopter. All 4 major TV networks are owned by conglomerates, big, rich, republican corporations. The radio mkt is dominated by the same...clearchannel comes to mind. These folks will lose money (on the books) to keep the airwaves dominated by the rightwing message and keep the populist, liberal message off the air. I worked in public radio, I saw it. If people don't have any alternative, they'll tune to your conservative station and listen to your commercials. Even if they do have a choice, a certain percentage will tune in like a motorist slowing down to gawp at an accident. In the past, public radio was mostly funded by the government, it was fair and balanced when the phrase wasn't a hackneyed joke. Then Reagone came along with his pack of wolves and defunded PBS, placing it more at the mercy of business and corporate underwriters, till what you have now is at best watered down, timid journalism with underwriter spots sounding like full-blown commercials, something anathema before. If you sell organic and tasty cereal at a bargain price, you oughta be able to realize swift success in a free, open, fair market. But the market isn't free, fair or open. Kellogs and Post pay the grocer off in various forms of kickbacks to keep their cereal at eye level on the racks and to keep your cereal at foot level. That's analgous to what happens throughout our capitalist system, and radio & TV are no exception. This isn't just the fox & the grapes, this is in many cases fact. Where I live in Florida there are 4 radio stations that have talk and news, and all of them are hard right, carrying the self-proclaimed EIB (excellence in broadcasting) network. The ads are conservative, the programming is conservative, the local cut-in shows are conservative, even the news is blatantly conservative, either Fox or CBS. At several of these stations, before I knew the score I stopped in for work. I was interviewed by the owner/manager both times, and both of them grilled me for my political beliefs before any other questions about experience or training. I had come in cold, no ads were taken out for open positions, and when I applied I got the kind of exited, pleased vibes from the managers that you sense when the position has been open and they've really been keen to fill it. Didn't get either job....thankfully. But I think my point is supported. Outfits like the Heritage foundation and the Hoover Institute (to name only two) are think tanks for the rightwing elite, they exist to to come up with talking points and misinformation, memes and myths, meant to sway and manipulate public opinion into supporting policies and measures that are not in the average person's interest but rather, the interest of the wealthy and corporate elite. They're chaired by the elite, well-funded by the elite (though they have the chutzpah to claim tax-exempt status-not only swindling the masses but freeloading on top of it) and staffed by the elite. The reason there's so much domination in the media mkt by rightwing noise-machines is because it's planned and specifically funded that way, not because the American public wants it. The ship isn't following a path determined by the tides and currents, it's being piloted by wheel & rudder, and the folks with the money are in the bridge while the working stiffs are in steerage.
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