Behind the 'Madrassa Hoax'
What a bogus report on Barack Obama reveals about the media food chain.Web-exclusive commentary
By Jonathan Alter
Newsweek
Updated: 11:08 a.m. CT Jan 27, 2007
Jan. 27, 2007 -
What will the first full week of Campaign '08 be remembered for? That Barack Obama was under attack for his behavior as a six-year-old. It’s worth revisiting the Madrassa Hoax story for what it tells us about our warp-speed politics.
-snip-
But neither this solid reporting—later backed up by ABC News—nor a categorical statement from the Obama campaign that he “has never been a Muslim, was not raised a Muslim and is a committed Christian who attends the United Church of Christ in Chicago,” killed the story.
Fox was “unwilling to stop when they knew they were wrong or correct what they knew was a lie,” says Robert Gibbs, Obama’s communications director. Executives at the network claimed that their on-air “clarification” was enough, but Fox’s own people didn’t get the message. Gibson—once a respected correspondent and host—went on the radio to malign the CNN reporter, John Vause. He “probably went to the very madrassa” as Obama, Gibson said. On one level, the story ended up being a net positive for Obama. His supporters were glad he fought back hard, and the emphasis on his church attendance (he committed to Christ in his 20s) may help soften the concern about his troublesome middle name, “Hussein”—a family name given him by his atheist father, a Kenyan academic whom Obama met only once in his life.
Even though Fox wouldn’t apologize, at least the falsity of the story was not in doubt. The problem for the Obama team is that other such stories might not lend themselves as readily to being shot down. Without being black and white, they fester in gray. And where Hillary Clinton’s vulnerabilities are all a decade or so old, Obama’s are new. He's so green he deserves—and will receive—more scrutiny than politicians who've been around for a while. So even when the charges are false, they are imbued with a patina of “news” that will not apply to stories about Rose Law firm billing records or cattle futures. Generally speaking, being fresh is an advantage in politics. But it makes any critical story fresh, too, when stale might be easier to squelch.
Political operatives on all sides are worried about the new rules governing their world. “We used to whine about round-the-clock cable in ’96—that’s child’s play now,” says Harold Ickes, a longtime Clinton aide getting ready to help Hillary. “The lesson of Swift Boat is you cannot let this stuff circulate unanswered.” The implications for opposition research are only now coming into view. “If they can finger you trying to drop poison into the well, you’ll be hurt by it,” Ickes adds. “Stuff moves out so quickly that campaigns have to exercise much more control over their negative information apparatus.” This could be good. When “oppo” goes transparent, it might shrivel. Until then, the hostilities will escalate. Last week, Joe Novak, a Chicago media consultant with a longtime rivalry with David Axelrod, Obama’s campaign chief, launched a Web site dedicated to trashing Obama. (One of his first hits was on Michelle Obama for sitting on the board of a pickle company that closed a plant recently.) Meanwhile, Dick Morris, the former Clinton operative turned Hillary hater, is working on a dirt-filled documentary. Unless the Clintons’ courtship of Rupert Murdoch bears fruit quickly, it’ll no doubt be Doocy’ed for Fox viewers as soon as it’s released.
http://www.msnbc.msn.com/id/16842036/site/newsweek/