much of it can be done by how the advertising is done; how the over-all message is conveyed ...
are enough people involved in helping to formulate the Big Picture?
I'm volunteering thoughts here ... for whatever ... because of your thread ... suppose some of America's greatest minds are ... for whatever ... somehow ignored in the process ... and, don't get asked to join the brain-storm.
the people of this country need a refresher course in history ... they need to revisit some lessons which they may have slept through in high school ... use ads to do this; and make the identification of we're here to continue progress in America, not the non-direction of the BFEE ... they're only out for themselves ...
they need to be made aware of similarities in our past history with the Bush-Cheney name put in proper perspective as in they're doing it again but only bigger and more corrupt ... the people must know what is at risk ... enough of off-the-cuff history revision done by the craftiness of Rush Limbaugh and his contemporaries ... people need focus, orientation, re-conditioned of the promise made by our Founding Principles, and the history which has so many landmarks of human advances/progress in its short span ...
... a progress ... a spirit ... which seems to have gone to pasture after Bobby was killed, and, of course, MLK ...
JFK offered us the torch which had been passed from one generation to another, challenging us to aspire to
ideals, not corporate proxies ...
I feel my covered wagon was left somewhere post-1968, with a broken wheel ... adjacent to a dimming torch ...
I wouldn't hesitate at all to incorporate and superimpose history cases which can help carry the story ... and, definitely call upon the talent that we see daily on the Net, a talent which has a special skill for delivering the message in a flash movie ...
We need Voices walking the talk ... true integrity ... no hypocrisy ... you can't have it both ways ... you can't be a populist AND a corporatist ... we need unified voices talking the vision and not being obstructionist to peers and colleagues in the public dialog and forum ... if we disagree as much as many of our Democrat representatives disagree between themselves, someone's shown up at the wrong Party ...
remember seeing Bobby Kennedy walking in front holding hands marching with protesters ... that created quite a bond ... I'm thinking back to a couple of Gay Right marches, and trying to recall what elected officials were there ... Jesse Jacksons probably was ... were any Senators there? Do they need engraved invitations?
We must have a clear mission statement.
This is always fun ... looking back to see how the New Dealers did it.
Those weren't fun times either.
Platform of 1936:
Democratic Party Platform
June 25, 1936
We hold this truth to be self-evident -- that the test of a representative government is its ability to promote the safety and happiness of the people.
We hold this truth to be self-evident -- that twelve years of Republican leadership left our nation sorely stricken in body, mind and spirit; and that three years of Democratic leadership have put it back on the road to restored health and prosperity.
We hold this truth to be self-evident -- that twelve years of Republican surrender of the dictatorship of a privileged few have supplanted by a Democratic leadership which has returned the people themselves to the place of authority, and has revived in them new faith and restored the hope which they had almost lost.
We hold this truth to be self-evident -- that this three-year recovery in all the basic values of life and the reestablishment of the American way of living has been brought by humanizing the policies of the Federal Government as they affect the personal, financial, industrial and agricultural well-being of the American people.~snip~
http://publicpolicy.pepperdine.edu/academics/faculty/lloyd/projects/newdeal/democ36.htm