http://apnews.excite.com/article/20070311/D8NPSFU00.htmlMar 11, 5:11 AM (ET)
By RON FOURNIER and TREVOR TOMPSON
WASHINGTON (AP) - For all the policy blueprints churned out by presidential campaigns, there is this indisputable fact: People care less about issues than they do about a candidate's character.
A new Associated Press-Ipsos poll says 55 percent of those surveyed consider honesty, integrity and other values of character the most important qualities they look for in a presidential candidate.
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But in an AP-AOL News poll conducted in January, only 44 percent said they thought Bush was honest. His decline in the category of trust is widely attributed to the fallout from the Iraq war and Hurricane Katrina in 2005. The drop is most prominent among people 30 to 39, suburban women, married women with children and people with household incomes in the $50,000 to $75,000 bracket. Bush's collapse in the character test should serve as a warning to the 2008 presidential candidates. Character matters, voters say, and they already are sizing up the field.>
Among Democrats,
Sen. Hillary Rodham Clinton of New York leads with 38 percent, followed by
Sen. Barack Obama of Illinois at 21 percent. Former Vice President
Al Gore is at 14 percent and 2004 vice presidential nominee
John Edwards is at 10 percent. The rest of the field is in single digits. Clinton leads Obama among voters who mention honesty and strong character, compassion, intelligence and stance on issues. The former first lady is tied with Obama among the small number of respondents who value experience, a surprise given Obama's short stint in Washington.
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"The problem is it's almost impossible to find a human being who lives up to the expectations of voters. Everyone has things they've done that they're not proud of," Schmidt said.
"Nobody's character is perfect."