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It's thirty seconds of perfection, is what it is. It's the kind of thing that would get a kid an A+ for the semester, no more work required, and job offers!
I have a tendency to pick ads apart; especially political ads--don't know why, but it's a bad habit of mine. Sometimes, they're good, sometimes, they're so horrible they're funny (when you put a shitty little grandkid in them with missing teeth and a voice that sounds like they have a mouth fulla cotton balls, they're guaranteed to sicken one, like toxic fumes) and sometimes, they're just mediocre.
I notice Romney is using the same "Pleasantville" style (bright blue sky, puffy white clouds, freshly painted buildings, clean swept sidewalks, greener-than-green grass--Mama Don't Take My KodaChrome Away!) that he used in his MA ads--he has a leg up with the GOP in NH--he spent more time there as governor of MA than he did in our own state. Floods? He'd run hide in NH. Bridges cracking? Run, Mittsy, run to your lake house!!! He sure knows how to "Live Free or Die" because he'd die if he had to do any work when he occupied the corner office! His ad centers on YOUR MONEY--like the middle class is worried about their fucking INVESTMENTS. They're worried about paying the mortgage AND the heat and light, to say nothing of the phone and car note.
McCain was running that stupid one-liner about Woodstock from the debate. But he's like an old man who tells the same fucking joke, over, and over, and over again. It was funny the first two or three times, but after a while, it's a "Get OFF that horse, already, Johnny!" exercise, or like an episode that should start out: "OK Gramps, fachrissake, we've HEARD it already! Louise, did you remember to give Gramps his Aricept today???" It's like a broken record, and it comes off as lame, stale, smarmy--and when you contrast it to Richardson, you have to ask "What are YOU gonna do, old man? What are YOUR plans? Ya gonna crack jokes all day, is that it?"
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