Why Did Clinton Overlook Obama? Jay Cost
Most neutral observers would agree that Hillary Clinton's response to Barack Obama's rise has been bungled. Over the past few weeks, we have seen her campaign attempt again and again to attack him, only to make itself look foolish. I think the worst moment came last weekend when President Clinton was dispatched to the Charlie Rose Show to trash the junior senator from Illinois. That task was simply beneath a former president. And who did not notice the irony of Clinton arguing for experience over freshness? If any Democrat has parroted Republican talking points this cycle - it was Bill Clinton mimicking Bush-Quayle '92.
This plan was clearly put together on a spit and a prayer. It seems to me that if the Clinton campaign had anticipated that Obama would pose this kind of threat - it would have developed a better strategy for dealing with him. Its ineptitude over the last few weeks betrays its lack of preparedness. I am sure that Team Clinton has a number of contingency plans in its filing drawer, but the rise of Obama is clearly not one of them.
Why was the Clinton campaign unprepared for this?
Unfortunately, we cannot answer this question directly. The only people who know are the higher-ups of the Clinton organization - and they are not going to admit that they were unprepared, let alone explain why. But I have a plausible theory worth sharing.
The way to approach the question is first to ask why we should have expected an Obama surge. It stands to reason that the Clinton campaign failed to account for at least one of the factors that make up our answer. These are the three reasons that I argued for over the summer and fall:
(1) Obama raised $70 million in nine months from half a million people. This demonstrates two points:
(a) He caters to a real demand in the Democratic electorate - intense enough to open wallets.
(b) His money can facilitate a more sophisticated campaign strategy. Obama can do more than win Iowa and hope that he magically catches fire. Instead, he can win Iowa and fight Clinton dollar-for-dollar, state-for-state.
(2) Obama is the most authentic change candidate among the top three Democrats. Hillary Clinton is not this candidate. Her principal qualification for the job is her role as her husband's advisor - so she was always going to run on the record of the 1990s. John Edwards has positioned himself as a change candidate, but he does not convey the authenticity that Obama does.
(3) Obama is organized in Iowa. He recognized that organization was critically important for an Iowa victory - and that an Iowa victory was necessary for his broader strategy. And so, he is organized and ready for the January 3 caucus.
Now, there is a lot of spin going on with these memos. In particular, Penn has an incentive to play to the prior beliefs of the audience - i.e. journalists who cannot distinguish between a February poll and a December poll. However, spin alone cannot explain Penn's voluminous study of the polls. I counted upwards of 6,000 words offered in analysis of polling data since the start of the campaign - no campaign's senior adviser spends so much effort dissecting the polls simply for the purpose of spinning the press. That would be a misallocation of resources.
Spin alone also does not explain why Penn would consistently take the tone he has adopted. If he agreed that the polls could turn on a dime, he would never argue that they would not. Anybody with a lick of sense knows not to tell a falsifiable lie if it can be avoided. Generally, the fact that the Clinton campaign facilitated the idea of inevitability is an indication that it believed that it was inevitable. You don't go pushing that storyline if you believe it is not necessarily true. Otherwise, you set expectations far too high - and you run the risk of getting burned when things do not go your way.
This is actually Clinton's biggest problem right now. When the voting starts, expectations matter. Most of the electorate's information on the campaign will come from the media - whose emphasis is on the horse race. Who's up and who's down. If Clinton loses several of the first contests, she will receive more negative coverage than, say, Giuliani because her campaign once convinced the press that she couldn't lose.
Please read the full article at:
http://news.yahoo.com/s/realclearpolitics/20071220/cm_rcp/why_did_clinton_overlook_obama
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