NEW YORK (AP) -- New York Mayor Michael Bloomberg has quietly been polling and conducting a highly sophisticated voter analysis in all 50 states as he decides whether to launch an independent presidential bid, associates said Wednesday.
The exhaustive data collection started months ago, and when the review begins shortly, it will provide the data-obsessed billionaire businessman with the information he will use to decide whether to make a third-party run for the White House.
The scope of the research, details of which were revealed to The Associated Press, demonstrates how seriously Bloomberg is considering running for president despite his almost-daily denials that he isn't entering the race. The extensive coast-to-coast research effort shows that Bloomberg is willing to dig deep into his wallet simply to gauge his chances of winning and lining up the proper support network.
''They want a hard-headed sense of their chances,'' said Doug Schoen, who spearheaded Bloomberg's voter database efforts, known as microtargeting, for his two mayoral campaigns.
Bloomberg's spokesman Stu Loeser declined to comment.
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