Small Online Contributions Add Up to Huge Fund-Raising Edge for Obama

[Scurrilous]

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"A cluster of cramped cubicles, tucked away in a rear corner of Senator Barack Obama’s campaign headquarters here, serves as the heart of a fund-raising machine that has reshaped the calculus of the 2008 election.

Mr. Obama’s finance director, Julianna Smoot, who has helped him raise more than $150 million so far, does not even have her own office. A Ping-Pong table is the gathering spot for Friday lunches for her team.

The setting, which has the feel of an Internet start-up, is emblematic of how Mr. Obama, of Illinois, has been able to raise so much money. On Wednesday, the Obama campaign will report to the Federal Election Commission that it collected $36 million in January — $4 million more than campaign officials had previously estimated — an unprecedented feat for a single month in American politics that was powered overwhelmingly by small online donations. That dwarfed the $13.5 million in January that Senator Hillary Rodham Clinton of New York is expected to report Wednesday and the $12 million Senator John McCain’s campaign said he brought in for the month."

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"The details of Mr. Obama’s January fund-raising illustrate just how much his campaign has been able to chart a new path for the presidential race. He brought in $28 million online, with 90 percent of those transactions coming from people who donated $100 or less, and 40 percent from donors who gave $25 or less, suggesting that these contributors could be tapped for more. (Donors are limited to giving $2,300 per candidate during the primary season.) More than 200,000 of the campaign’s nearly 300,000 donors in January were first-time givers to Mr. Obama.

The campaign’s success over the Internet has freed Mr. Obama from having to take valuable time off the trail for fund-raising events for major donors — just $4 million in January came from traditional fund-raisers."

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