http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/03/31/wus31.xml&sSheet=/portal/2004/03/31/ixportal.html&secureRefresh=true&_requestid=55511Heinz began a campaign yesterday to distance itself from Senator John Kerry amid concern that the high profile of his wife, the heiress to the ketchup fortune, may be bad for business.
The company contacted some of America's leading radio and television talk shows to try to quash rumours suggesting that revenue from sales would aid the campaign of President George W Bush's Democratic challenger.
The focus of the rumours is Sen Kerry's colourful wife, Teresa Heinz Kerry.
The company has been deluged with e-mails and phone calls from customers, mainly Republicans, vowing to boycott Heinz products. Some Democrats have written in offering to buy more.