Have you ever seen that obnoxious guy with the infomercial about putting tiny little ads in thousands of newspapers to make an income? Yeah, I laughed at him too. But Good Gods almighty, the guy IS a millionaire, you can't deny it. He is one admittedly annoying example of how broadmarketing can triumph over target marketing higher contracts.
Enter Howard Dean. It's no secret that he's made a name for himself (and a record for raising funds) by appealing to the little guy, the singular voter sending in a small check. But he's taken it farther. Rather than apply a strategy that concentrates on the "key states, key contributors" like most of his Insider Statist competition, he is sticking to a 50 state plan, taking his message to all and leaving "no voter left behind."
Is it working? It sure seems to be....
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Dean's 50-state strategyJules Witcover
WASHINGTON - The significance of former Vermont Gov. Howard Dean's decision to finance his campaign without federal money is emerging in a 50-state strategy designed to outgun the rest of the 2004 Democratic presidential field.
While the eight other Democratic candidates focus on next month's kickoff Iowa precinct caucuses and New Hampshire primary, Dr. Dean's self-financed campaign is already staffing and planning heavy spending in many states beyond the opening round of delegate-selecting contests.
The ambitious initiative is patterned after the successful 50-state strategy of another small-state governor and early Democratic long shot, Jimmy Carter of Georgia in 1976. Mr. Carter scored a breakthrough in Iowa and New Hampshire and was never caught afterward.
A mark of Mr. Carter's success was his ability to run in every state and to post at least one victory on every election day during the primary period. That performance maintained his image as a winner even in the later stages of the 1976 Democratic contest. Late-entering Sen. Frank Church of Idaho and Gov. Jerry Brown of California combined to defeat him in nine of 11 states contested by one or both of them in the late spring. During the same period, Mr. Carter won in seven others.
more here ->
http://www.sunspot.net/news/opinion/oped/bal-op.witcover24dec24,0,6852857.column?coll=bal-home-columnists______________________________________________
Howard Dean. One voter, one state at a time.