http://www.boston.com/news/politics/advertising/articles/2004/06/02/bushs_false_advertising?mode=PFJune 2, 2004
MANY HAVE dubbed the Bush administration "data averse," in the sense that its powerful ideology blinds it to the facts. The Bush political wing also appears hostile to facts that don't fit its prevailing ideology, to wit: reelecting the president. Bush campaign advertisements in battleground states
have so distorted John Kerry's record that the voters soon won't be able to know what to believe. It is time to flag these ads and call the foul.A recent review of the ad campaigns of both Kerry and President Bush by The Washington Post found that the
Bush campaign is outairing Kerry with negative ads by a margin of three to one. Fully 75 percent of Bush ads are negative. Some of the disparity may be explained by the number of independent groups that have been airing anti-Bush ads, allowing Kerry to float above the fray. But Kerry does not control the content, timing, or placement of those ads. The Bush campaign is solely responsible for its own words, and they have been, in a word, false.
This page has already reviewed Bush distortions of Kerry's record on gasoline taxes (he never voted to hike them by 50 cents) and military spending (unfairly selected from omnibus budgets). New ads claim that Kerry wants to repeal wiretaps and other surveillance under the USA Patriot Act. But according to the invaluable factcheck.org,
Kerry's actual position "simply does not support what the Bush ad claims." Kerry is cosponsor
with five Senate Republicans of a bill to tighten judicial oversight of the Patriot Act. Three of the Republicans are up for reelection this year. Will the Bush campaign run attack ads against them?Largely in reaction to Bush senior's campaign in 1988, which featured lacerating ads against Michael Dukakis,
many in the media launched "ad watches" in 1992 that analyzed the accuracy of campaign spots. The reviews had the (temporary) effect of cooling the false rhetoric as campaigns began appending footnotes and on-screen citings to bolster their claims. That effect has evidently worn off. The focus is worth reviving -- by television stations that can request documentation along with the ad buys, by
voters who can demand backup information on campaign websites, and by news organizations that can expend more resources verifying the ads. That isn't censorship; it's citizenship.