Ads of Both Campaigns Zero in on a Typical City

[AmyStrange]

Ads of Both Campaigns Zero in on a Typical City
By JIM RUTENBERG
Published: June 9, 2004

FROM: http://www.nytimes.com/2004/06/09/politics/campaign/09ads.html
COLUMBUS, Ohio, June 4 - This city is considered to be so prototypically American that marketers have made it a major testing ground for products as divergent as Fat-Free Pringles and interactive television.

Now, Senator John Kerry and President Bush have been added to that list.

In any given week in this record year for political advertising, this central Ohio city is the most, or nearly the most, inundated by presidential campaign commercials.

By the count of one Democratic group, the Media Fund, a typical television viewer in Columbus - one of the most evenly divided cities in one of the most evenly divided states of this political season - will have seen at least 3,000 campaign-related advertisements from March to the end of this month, at a cost of at least $4 million to the campaigns and outside groups that are also advertising.

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