Every candidate (Republican and Democratic) has followers who are afflicted with this malady... This phenomenon also helps to explain why so many people still support Bush despite all of the scandals.
What is it?
Dissonance is that uncomfortable feeling that we get when we strongly believe in something or someone and then a piece of contradictory information comes along that makes us question that person or belief.
People work to avoid dissonance. We have a drive to be consistent. We will have to either change our behavior or our belief in an effort to avoid this uncomfortable feeling. If a person has put a lot of energy (emotional or physical) in to something or someone or has invested a lot of money or time – they will stick to the behavior (supporting the person) instead of their beliefs. They will then have to “rationalize” their behavior. Amazingly, most people will change their beliefs in order to accommodate the behavior.
Cognitive Dissonance can cause people to suddenly do or believe in sorts of things that they normally wouldn’t, or to develop opinions that do not fit with other opinions they hold.
http://www.democraticunderground.com/articles/03/10/25_bush.htmlIf (supporting someone or something) has been difficult, uncomfortable, or even humiliating enough, people are not likely to change. To do so would be to admit that one has been "had", or "conned".
When presented with the facts, though, Bush's True Believers do what the administration's neo-cons did when presented with intelligence that didn't square with their Iraq invasion plans: They blame the messenger. They get surly and defensive. ....They neatly parcel things into "us" vs. "them." "Good" vs. "evil." "Patriot" vs. "traitor." It's myopic and messianic, and it defies all logic and common sense.
http://www.afirstlook.com/archive/cogdiss.cfmPeople avoid information that is likely to increase dissonance. ..... We usually choose to be with people who are like us. By taking care to ‘‘stick with our own kind," we can maintain the relative comfort of the status quo. Like-minded people buffer us from ideas that could cause discomfort. In that sense, the process of making friends is an example of selecting our own propaganda.
http://mailman.lbo-talk.org/pipermail/lbo-talk/Week-of-Mon-20030106/000551.htmlSo if you believe in George W. Bush -- and polls say that a significant majority of Americans do -- but don't approve of cutting pensions for long-term workers, then (1) you can turn against Bush. Or (2) you can decide that Bush is right and that corporate interests are more important than worker pensions. Or (3) you can take the easy path and simply deny that pensions are in jeopardy.
"There's a prediction you can make down the line: The more unpopular his policies, the higher his poll numbers are going to get," Cooper continued. Why? Because we are human, alas. As long as we support someone, we must incrementally increase our approval in the face of criticism. .... people either abandon Bush or their faith in him rises to a level greater than the sum of the condemnation.
…Opposition can …. harden, although not necessarily deepen, one's base of support. And remember, there's no small number of fence-sitters willing to side with a winner against all comers no matter what the party affiliation."