The poll was conducted by the Democratic firm Greenberg Quinlan Rosner Research, and commissioned for Women's Voices, Women Vote Action Fund.
In the poll -- which was conducted among 1,004 registered unmarried women from June 19-24 in key battleground states -- Obama holds a 32-point lead over McCain (61%-29%) among this demographic. By comparison, another recent Greenberg/Democracy Corps survey has him leading McCain among married by just one point (49%-48%).
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Perhaps most interesting are the number of unmarried women in this country. Per Census data, there are 53 million unmarried women in this country -- which is almost equal to the number of married women, both representing 26% of the voting-age population. In fact, Page Gardner, president of Women's Voices, Women Vote Action Fund, says that unmarried women represent the nation's fastest-growing demographic. "It is huge and it's growing," she told First Read. "This is an extremely important demographic."
One of the poll's conclusions is that increasing the size of the unmarried women's vote -- from 22% of all voters in 2004 to 24% in 2008 -- could result in at least a two-point increase in Obama's total, "a huge gain in presidential politics."
:woohoo: :woohoo: :woohoo: :woohoo: :woohoo: