"The group (the marketing law group at Sidley Austin) went out of its way to give Michelle work suited to her interests. When an opportunity came in to handle the budding public television career of Barney, the purple dinosaur poised to become a phenomenon among American children, Goldstein says he and others felt it had Michelle's name written all over it.
The firm's task was to manage the trademark protection and distribution of Barney plush toys and other merchandise, Goldstein says, and to negotiate with public television stations that wanted to broadcast the show. "She had very little experience in that area," recalls Goldstein, "but she latched onto it and did a very good job with it."
http://www.washingtonpost.com/wp-dyn/content/article/2008/09/26/AR2008092602856.html?sid=ST2008100302144&s_pos=
