TPM: New Coalition/PhRMA Sink Millions into New ProReform Campaign in key congressional districts

[flpoljunkie]

( Looks like PhRMA, AMA, SEUI are still in. They must like what they see shaping up--no public option or co-op that will 'keep them honest.'. Our reluctant Dems have already backed away from Medicare optional 'end of life' counseling very effectively sold as 'kill grandma.' )

As Part Of New Coalition, PhRMA, AMA Sink Millions Into New Pro-Reform Campaign
By Brian Beutler - August 13, 2009, 10:20AM

The White House's health care industry coalition may be about to pay off. In spades.

A new coalition called Americans for Stable Quality Care--which includes the American Medical Association, PhRMA, as well as more predictable groups like SEIU and FamiliesUSA--will launch their first pro-reform ad later today as part of an August recess campaign that's expected to cost $12 million.

http://www.youtube.com/watch?v=6cqQl3lZzzE&eurl=http%3A%2F%2Ftpmdc%2Etalkingpointsmemo%2Ecom%2F2009%2F08%2Fas%2Dpart%2Dof%2Dnew%2Dcoalition%2Dphrma%2Dsinks%2Dmillions%2Dinto%2Dnew%2Dpro%2Dreform%2Dcampaign%2Ephp&feature=player_embedded

According to Politico, the ad--which is scheduled to run for two weeks and cost about $6 million on its own--will air in Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia, home to a number of key congressional centrists, whose support for reform will be vital to its success.

Though PhRMA has recently been involved in a bit of a dust up with the White House, it will continue to participate in this and other pro-reform activities, and plans to spend as much as $150 million along the way.

http://tpmdc.talkingpointsmemo.com/2009/08/as-part-of-new-coalition-phrma-sinks-millions-into-new-pro-reform-campaign.php