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KOMY-AM (Santa Cruz AAR affiliate) finds it hard to sell ads

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LTR Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Sep-13-05 05:26 AM
Original message
KOMY-AM (Santa Cruz AAR affiliate) finds it hard to sell ads
Edited on Tue Sep-13-05 06:07 AM by Fighting Irish
Truthful article or RW hit piece? (World Nut Daily, never missing an opportunity to continue the political polarization of America, has an article on this as well.)

Personally, if this guy knows a thing about radio, then he'll realize that ad time is not going to sell out the minute that he flips formats. Any format change takes time. And of course Rush's show is selling out ad time. How long has it been on the air? I don't know if this guy is for real or just blowing smoke.

Nonetheless, if you own a business in the area or know somebody who does and want to support this station, I guess it wouldn't hurt to talk to this guy.

Since programming content for local AM sister stations 1080 KSCO and 1430 KOMY made the great political split July 18, the liberal arm has been slow to hook advertisers.

It’s so slow, station owner Michael Zwerling went on the air recently with an ad of his own threatening the future of progressive shows on KOMY.

"For liberal programming to continue ... you need to support it," his ad said.

Zwerling said his ad was designed to "get in people’s face" and remind listeners that radio is a commercial business, and if ad space is available, they need to know about it.


(more)

http://www.santacruzsentinel.com/archive/2005/September/12/local/stories/04local.htm
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rfranklin Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Sep-13-05 05:55 AM
Response to Original message
1. I'll advertise if he gets rid of LImbaugh...
This guy is just a money-grubbing Republican.
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