Coors' family name has pluses, minuses

[eleny]

A little insight into Peter Coors' personality:

Contra Costa Times article May. 02, 2004

"One journalist and author who has closely studied the Coors family said he thinks Coors' biggest problem could be the rigidly hierarchical, publicity-shy tradition that has dictated for generations how the Coorses are expected to behave.

"He's the least-suited person I can think of to endure a campaign," said Dan Baum, a former Wall Street Journal reporter and author of the book, "Citizen Coors -- A Grand Family Saga of Business, Politics and Beer," published in 2000 by HarperCollins.

"Like everybody else in the family, he's incredibly private and very thin-skinned." "

http://www.contracostatimes.com/mld/cctimes/news/nation/8572377.htm?1c