presentation on media persuasion. The topic was "why so close in Ohio?" We went about a comparison between the State Republican website and the State Democratic website. The same differences come up here in comparing Whitley dems vs. Whitley GOP (link below). Sorry for this link, however I find it important to point out that this GOP county site is embedded within the state site, which is then embedded within the national party site. All of them have been organized by media and pr consultants and designed by web designers. Everything from the narrative written on the screen to the presentation of color and usability speaks volumes to how outflanked the democrats are on the local level...at least when it comes to new media. Acting Local is made more powerful when amplified by the resources only available at national level.
In the presentation we went through a content analysis of the "narrative" written on both screens (Dem and GOP). The GOP narratives had been written by a professional writer adept at setting up stories about weak citizens and strong leaders; probably someone who can pacify a crying baby with their bed time tales. The Dem narrative in Ohio amounted to this: Bush is a criminal. It was written by someone with great intentions, however said very little about what the Dems in Ohio were going to do for the people in Ohio. The republican site had wonderful little yarns about "Dear leader as a father figure who would lead the poor through troubled waters" and when the narrative started to fall apart a quick "blame Clinton" was thrown in...in a crafty PR campaign sort of way (through more story telling). The point: republicans have organized top to bottom seamless webs of ideology, consistent from the RNC down to Whitely county Indiana. Comparing these two sites tells me nothing has changed since 2000. The RNC poors their dollars into this type of marketing. I'm not one for propaganda, however such is the times.
http://www.indgop.org/counties/index.php?DISPLAYCOUNTY=92Once again I apologize for this post but I felt it needed to be said.