New right-wing FM Talk Radio Station Tanks in Ratings Debut

[democraticinsurgent]

Indianapolis radio listeners are turning a deaf ear to the market’s newest talk-radio offering.

According to recently released Arbitron Inc. radio station ratings, the newly formatted WWFT-FM 93.9 is fighting for its life as central Indiana’s fourth news-talk frequency.

The station that dropped its contemporary Christian format and old WISG call letters the day after Christmas registered a paltry 0.8 rating in the first quarter, according to New York-based Arbitron’s most recent tally. Meanwhile, its commercial newstalk competitors, WIBC-AM 1070 and WXNT-AM 1430, saw slight ratings increases. Public station WFYI-FM 90.1 also draws an audience hungry for news-talk fare, but Arbitron doesn’t rate its market share.

Atlanta-based Cumulus Media Inc. saw the bottom fall out at its 93.9 frequency, which scored a solid 3.7 rating during the last quarter of 2006 playing a combination of easy listening tunes and Christmas music.

http://www.ibj.com/html/detail_page.asp?content=2042

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Unfortunately it's not that there isn't a market for righty talk here. There are already two AM right wing talk stations here. And no Air America or progressive talk whatsoever. ;-(

[Indy_Dem_Defender]

1. Funny

Indy's over saturated with right wing talk stations. Can Cumulus ever figure out a use for this station, what has is changed formats like 4-5 times in the last 10 years. Just make it an 50's/60's oldies station that is what I hear people want the most!

[democraticinsurgent]

2. which is what it used to be...

Gold 104.5. Until they decided that oldies stations were attracting an, uh, old audience.

[AwakeAtLast]

3. Good! Maybe I won't have to look at Sean Hannity's face on I-465 anymore!

;)