WDTW 1310am (Air America-Detroit) increases audience 50%

[gasperc]

The station is still painfully smaller than WJR but word of mouth is making a dent. The audience is growing and can and must continue to grow. These are daily averages for the quarter so some shows may be doing much better.

Hopefully we can get the local unions to do a cross-promotion and help get some billboard ads up by the summer. That alone to could double the audience again.

http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=74&RY=2007&RQ=1&MP=2&OTHER=2&MN=Detroit&MS=MI&MR=10&12P=3888300&UP=4/4/2007&SU=CM&BPER=21.6&HPER=&OPER=&NSD=5/1/2007&CE=0

Station Grp Owr Format  Wi'06 Sp'06 Su'06 Fa'06 Wi'07 P1 Wi'07 P2
WDTW-AM  Clear Channel   0.4   0.4   0.0  0.5    0.6      0.6
WJR-AM   ABC Radio Talk   4.8   4.9   5.3   5.3     5.3       5.2

[maddogesq]

1. Indeed good news. The rise of WMXD is stunning as well.

Why? Simple: Steve Harvey on the morning drive time. That guy cracks me up. I don't listen every day, but the blend is really something. Where WDTW is rising, IMHO, is the afternoons with Schultz and nights with Randi (this writer wants to marry you) Rhodes. They put up Hartman against Rushbo at noon too when Franken left, and he seems strong. The Young Turks are OK, but they seem inconsistant. Stephanie (this writer wants to marry you too) Miller is a huge addition. The production on her show is incredibly slick.

WJR should have never cut Mitch Albom to one hour in favor of Shawn Insanity. But then, I am not a paid consultant, so whatever.

[LuckyTheDog]

2. The have a crappy signal

If 1310 had a better signal, their ratings would be huge, IMHO.

[JustABozoOnThisBus]

3. 50%? Just because I tuned in?

That means there are three of us in the audience!

:rofl:

I listened some. The stuff last night was semi-political, mostly dumb jokes at rethug expense. Cute, but tiresome. I switched back to WDET for the jazz.