"Our community is under attack," a male voice intones in the radio ad.
"There are people who don't want us here," a female voice continues.
That foreboding beginning then segues into a reminder that "being Latino in Las Vegas is becoming more difficult every day," that some politicians are "persecuting ... undocumented workers" and that voting is a way to "confront those who want to get rid of us."
Democracia USA, a Miami-based organization, is expected to hit four local Spanish-language radio stations with the spots later this week in what may be the only nonpartisan effort during this election cycle by local or national groups to awaken a so-called "sleeping giant:" the Hispanic voter.
The radio spot focuses on immigration rights and the notion of voting to protect rights to mobilize those who have not voted before - a strategy that may work for that sector of the Hispanic electorate, according to analysts.
http://www.lasvegassun.com/sunbin/stories/sun/2006/oct/18/566672213.html