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I was getting nervous about the enthusiastic Labor and Moveon.org calling hitting too many repeats before the election. The social security ads were startling when SYMPATHETIC voters who should know better is even modestly informed asked if Massa was going to "raise taxes" "hurt social security payments and benefit". Maybe our region, relying on heavy phone calling, was a particular success of robocalling efforts that maybe were used because OTHER cheating was not available. The last minute effect was devastating and because at the last minute, unmeasureable. The potential punishments for such things are minuscule in comparison. The time to react against things is something the GOP calculates very well, accepting blowback among their own in order to win. When they miscalculated as with Arcuri such things are heavily punished by the voters.
The DNC has to study the scope and the effects of that effort. Such things force us to the LAST recourse of campaign strategy which is drastically increasing canvassing efforts and the number of ground volunteers while honing, reducing and INFORMING people of how the campaign is doing phone work. That is pretty grim but we should have had more volunteers, busy and timid as most people are. Recruiting methods need to be more enabling, giving people the route of just a couple of hours and doing something they can immediately handle. Most of all though it shouldn't be this way to overcome unfairness. It IS our strength though, sometimes our only one. Ad control or strategy is more a thorn than a service to the voter. The internet helped. MOST people have an online connection whether they use it or not. The crafting of the front page is extremely important. People want to be informed, to see immediate, clear responses to attacks and specific issue clarifications. For some, single issues are VERY important. Controlling and fielding questions online I am sure is prone to GOP fiddling but it would be more invaluable than media call-ins. I am not sure our website did that well enough as it presented a lot to do with campaigning as well.
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