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And the scarcity of any "good" AM frequencies.
WBT makes money on its present format, so why change? Some viable AM's are owned by religious outlets and the possibility of them changing or selling is remote so those good frequencies are tied up. If AAR makes more money than sports radio or spanish language then maybe there's an outlet. If ABC sells all its radio interests, including Radio Disney then maybe the present WGFY could switch to AAR and give a reasonable coverage over the Charlotte city but not over the whole metro area (WGFY is still a marginal signal compared to WBT or even the FM's). Bear in mind that even WBT have had reception problems to part of their area (the SW) so when the chance to get an FM came available, they got it.
The Triad's a worse situation. The #1 station needs two frequencies to cover the area. The only viable frequency that can cover the entire Piedmont Triad on AM is 830 and it's religious. Sure there are smatterings of AM stations in the rural areas but they can make more money doing pay-for-preach and pay-for-play bluegrass and southern gospel. AAR would not pay in say, Mount Airy by switching WPAQ or WSYD to the liberal format. It wouldn't work.
But there is a way to get the liberal message in. A lot of these rural stations will do pay-for-preach. We just need a bible thumping Liberal Reverend who has that nice southern accent, who can sing a bit and get a nice message going in between some good ol' southern gospel. Buy some airtime, produce the shows, get the stations to play these shows and hey... our message is getting out there!
Mark.
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