Source:
The OregonianFeroshia Knight has seen a growing stream of clients in need of her career coaching services.
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You have to look hard to find bright spots in what's shaping up to be Oregon's worst recession in at least three decades... Yet hidden among the grim statistics are businesses that are holding their own, even thriving, despite it all. Some fall into two of the state's 11 economic sectors that have added jobs, including private education and health services. Others have built cash reserves or taken other steps to withstand a slowdown. Or they reside in a niche such as career counseling that often gets more work when times are tough.
"Even during a recession there are companies that are expanding or opening up," said Art Ayre, the state employment economist. "Not as many as are closing or shrinking, but they are there." Statistics are not yet available on how many Oregon companies have added jobs since the recession started last fall, but the number is certainly in the thousands. At the peak of the last recession --between the second and third quarters of 2001 -- 26,620 companies reported adding jobs in the state, versus the 28,598 that cut them.
Business is good at the Baraka Institute, a leadership consulting and training company in Northeast Portland. "We're flourishing," said Feroshia Knight, executive director, who is adding another full-time life coach and is expanding her company's contract staff from five to 18. Knight said the upside of a recession is that it can help people envision a different future. Workers who suddenly find themselves out of a job can invent what they want to be instead of waiting for it to happen, she said.
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A Grants Pass-based coffee chain is expanding even as its biggest rival is scaling back. Dutch Bros. Coffee added 20 locations last year and is planning 30 more in 2009 even as the behemoth Starbucks moves to shutter hundreds of stores and reduce its staff by the thousands. Curt Hugo, a Dutch Bros. franchisee with four locations and another on the way, attributes the growth to beating the competition on price. He notes that a 16-ounce mocha can be had for about 40 cents cheaper than at Starbucks. "Most of our customers come in and get coffee daily, so the less expensive price can really add up," he said.
Read more:
http://www.oregonlive.com/business/index.ssf/2009/02/some_oregon_businesses_hold_up.html