|
let me point out something. When you raise $12K and your opponent has $250K, your options for getting your message out to the voters are pretty limited. You can only doorbell so many houses by yourself; there are rarely volunteers for this much-loathed chore falling out of the trees. Campaign signs become visual white noise (plus they get knocked down, stolen, and removed by self-righteous protectors of the roadsides). Robo-calls cost about three cents per voter. It's by FAR the cheapest way to get your message out. Mailings cost anywhere from twenty-five cents to a dollar per voter, and are much more labor-intensive.
Cut the grassroots candidates a little bit of slack on this one, pretty please. I agree with you that a candidate like Dave Reichert, with money falling out his ass, doesn't need to use robo-calls, but what would you have the grassroots candidates do?
The most effective tactic for me (in terms of getting volunteers, votes, and dollars), was venues where I could actually sit and talk to people at some length. However, that's pretty limited by a couple of things; first, there are only so many people willing to host a candidate meet-&-greet; second, and far more important, the number of people willing to attend such an event is vanishingly small. I made full use of things like the video voter guide, the paper voter guide, what little media coverage I could get (the media pretty much dismisses any candidate who doesn't raise money in six figures or more), and public television, but very few people actually pay attention to those things.
So, not to be argumentative, but what would you have the essentially-unfunded candidates do to get their message to you, to even let you know they are running? It did not matter what method I used - doorbelling, robo-calling, literature drops, mailings, campaign signs - people bitched bloody murder about every single one of them. Do people simply want candidates to stop running altogether, and just appear on the ballot with only the information in the voter's pamphlet?
I think things were easier for everyone when all the campaigning was done from a soapbox on the streetcorner, and the candidates were all given an equal amount of time to speak, and equal publicity. The way campaigns are financed has completely ruined political campaigning; everything revolves around the almighty dollar.
|