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If it does, it will happen on the AM dial.
If I were to bet, I'd put my money on WAUK (1510), a daytime-only sports station. So far, they're holding their own against WSSP (1250), but for how long? I also wouldn't discount WMCS (1290). They are currently in some ridiculous agreement with WAUK to air ESPN programming off satellite from the time WAUK signs off to sign-on the next morning. Meaning that they actually dumped their long-time classic R&B programming (which I thought would never happen). During the daytime hours, it's black-oriented talk. Ratings have taken a dive. This shared format is a ridiculous idea, and will likely not work. But WAUK hasn't tanked in the ratings yet, and may or may not. We shall see.
Forget WTMJ and WISN. Their ratings are too good.
Same with WOKY.
WSSP has too much invested in their sports format.
WJYI (1340) seems to be doing well with brokered (mostly religious) programming.
Radio Disney is staying put at 1640. ABC/Disney owns the station, and they have shown virtually no interest in liberal talk.
Ditto for the Salem stations.
WNOV is and will remain a black-oriented community station.
There is a rumor about a construction permit in Sussex for 1370, but don't hold your breath.
Incidentally, there is a major format change going on in Milwaukee as I type this. Lazer 103 has finally bitten the dust, and it's likely the new station (102.9 The Hog) will take on The Brew with a similar, albeit harder classic rock format when it signs on tomorrow (Tuesday). All the jocks were axed except for Bob and Brian. And no, they are not going AAR. Even I think that would be a stupid idea.
If you want liberal talk, best bet is WRJN (1400) out of Racine. They have Ed Schultz and Alan Colmes (I know, I know).
Best bet? Again, my money's on WAUK or WMCS currently. But it's not likely happening anytime soon.
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