The average American is exposed to what -- somewhere between "many, many hundreds" and
several thousand advertisements per day?
From ad space on the sides of buses to --who knows-- ads within ads:
http://www.11points.com/Food-Drink/11_Hidden_Messages_In_Food_Ads_and_LogosWe're so used to the daily bombardment of "harmless" consumer rhetoric, we take it for
granted that "no one's going to tell US what to think," and no one ad or series of ads
has much effect.
But if they weren't effective, the advertisers wouldn't be spending so much to manipulate
public perceptions.
In order to ask, "who benefits," "who's paying for this," or beginning to make the
distinction between genuine, bottom-up, grass-roots popular movements (what we saw in
Madison most of the last month), and top-down, bought-and-paid-for, ready-made
messages, you need to have an awareness that advertising is Doing Something to you.
Most people don't have that, you have to break it down for them. Make the connection
between that scene in Star Wars, "you don't need to see their identification... these
aren't the Droids you're looking for," and the effect of the constant pounding and
repetition of combined media messages -- from all sources. (But first turn over the big
rock that says "AM Radio" on it, if that's a part of the person's daily listening
habits.)