The CBC and the National Post newspaper have announced a deal to share sports and financial coverage across their media platforms.
Effective immediately, CBC.ca will feature financial stories and podcasts from the Financial Post while nationalpost.com will include daily stories from CBC Sports.
The print version of the paper will also periodically include CBC Sports material, the two organizations said in a joint statement issued Thursday afternoon.
Richard Stursberg, executive vice-president of CBC English Services, described the deal as "an attractive arrangement for both organizations.
"As Canada's national public broadcaster, we have an unsurpassed reputation in the field of sports reporting, which will be available to more Canadians through the Post's readership. CBC.ca's financial news content will be enhanced by one of Canada's most trusted and respected sources of business news," he said in a statement.
Financial terms of the deal were not disclosed.
"This partnership builds on key strengths of two great news organizations," said National Post president and CEO Paul Godfrey. "Together, we will provide Canadians the best in business and sports news."
The agreement comes during a tough time for all media organizations, as the public's appetite for traditional journalism continues to fluctuate and after advertising revenue diminished amid the global financial crisis.
http://www.cbc.ca/arts/media/story/2009/10/02/cbc-national-post-deal.html--------------------------------------------------------------------------------------------------------------
I knew Harper would bail out the National Post, but I didn't think he would have the nerve to use the CBC to do it. This government is reckless and has no scruples. My tax dollars should not be going to the National Post. If I want to read their stuff, I will buy their paper.
You can bet this was a sweetheart deal for the Post, since they won't reveal the financial details.