The Tyee: Dinosaurs Laughed at Facebook Revolt

[tuvor]

Critics misjudged the power of digital advocacy as anti-proroguing backlash grew.

The new year is less than three weeks old, but the Canadian Internet story of 2010 may have already taken place. Ridiculed by political parties and analysts, the growth of the Canadians Against Proroguing Parliament Facebook group, which now has more than 200,000 members, provides the clearest indicator yet of how poorly the Canadian political community understands social media and digital advocacy.

When the prime minister announced he was proroguing parliament in the midst of the holiday season, political commentators applauded the tactic, confident that few Canadians would notice or care. In less than three weeks, Christopher White, a university student from Alberta, proved the experts wrong, building the largest Facebook group in the country, one that's the focal point for national discussion and voter discontent.

As the group began to take flight, it was surprising to see political leaders and analysts blithely dismiss the relevance of Facebook advocacy. Editorials pointed to other large groups to demonstrate the group's irrelevance, noting that joining a Facebook group was too easy -- just click to join -- to mean much of anything.

This represents a shocking underestimation of the power of digital advocacy, which today is an integral part of virtually every political or business advocacy campaign.

...

http://thetyee.ca/Mediacheck/2010/01/19/DinosaursLaughed/

[HeresyLives]

1. I'll swear some of em still use quill pens.

Which says a lot for their thinking on other matters in the 21st century.

[daleo]

2. Voting isn't that hard either

The issue isn't how hard it is to join a movement, but how it affects voting (and other political) behavior.

Besides, the PTB ignored huge marches during the lead-up to the Iraq war (though not Chretien, to his credit), so the argument about "only marches count" is bogus from that experience.

[BolivarianHero]

3. I'll start voting again once I move to Ottawa-Centre...

Yay for competitive ridings.

[daleo]

4. I live in the only competive riding in Alberta

Edmonton Strathcona, with an NDP MP. Our former Conservative representative is up on impaired driving and coke snorting charges (Rahim Jaffer).

[BolivarianHero]

5. I know...

His protege came this close to be come CUSA President this year, but the dumb ass, likely on a coke binge, got himself disqualified.

Good thing too...I like my campus to not have cops sniffing around my student union office for drugs. :P