When consultant Linda Pickard advises small businesses on their five-year strategies, the first place she turns is Statistic Canada’s reservoir of data from the long-form census.
Ms. Pickard combs through StatsCan’s databases in search of population trends, local economic indicators, ethnic make-up and education levels – important pieces of market information in planning a company’s expansion.
For Ms. Pickard’s clients, and for hundreds of thousands of entrepreneurs across Canada, the census is both a direct and indirect source of reliable information, and helps to form a road map for where they want to go. Now, the small and medium-sized businesses who lack the marketing muscle to conduct their own private surveys stand to be among those most affected by the plan to drop the mandatory long-form census.
Alternatives to the census are more costly, more time-consuming and will result in poorer information, says Ms. Pickard, whose firm, Pickard & Laws, is based in Mississauga, Ont. “The picture of life in Canada will be fragmented,” she said. With a voluntary survey, her company “won’t be able to provide the same level of service and quality of information as we’ve been able to do over many years.”
http://www.theglobeandmail.com/report-on-business/your-business/grow/business-concerned-over-census-changes/article1653800/If the business are so concerned, then they can make that concern evident by contributing to a party that doesn't rule by divide and conquer and a party that rules for only nuts.
All they have to do is contribute, get a tax refund and see things happen.