Here comes the Sun (News Network). Will it shine?

[CHIMO]

Shortly before the supper hour Monday, an upstart TV news channel will hit the airwaves in Canada: the brainchild of a former Harper government spin doctor and a Quebec media billionaire.

The Sun News Network’s debut represents the first launch of an all-news channel on Canadian TV in more than 13 years.

Conceived by Kory Teneycke, a former director of communications for Prime Minister Stephen Harper, the channel is bankrolled by Quebecor’s Pierre Karl Péladeau and modelled on the right-leaning U.S. network Fox News, as well as Ted Turner’s Cable News Network (CNN).

Sun News Network, whose slogan is “hard news and straight talk,” is expected to bring an entirely new voice to the TV broadcast landscape, marrying the tabloid sensibilities of Quebecor’s right-leaning Sun Media newspapers to Canadian television news programming.

http://www.theglobeandmail.com/news/politics/here-comes-the-sun-news-network-will-it-shine/article1986979/

[tuvor]

1. They've done a lousy job of promoting the launch.

At least from where I sit. Haven't seen any advertising. All I know comes from news articles.