Water? It's a tonic at £40 a bottle

[emad]

Denis Campbell
Sunday September 18, 2005
The Observer


You've had the £30 burger, £100 fish finger, £500-a-kilo mushrooms and even the £28,000 truffle. The latest ultra-expensive consumable coming to Britain is a tiny £40 bottle of water beefed up with liquid oxygen.

Oxyshot, described as a 'maximum performance extreme oxygen supplement', promises users the sort of 'high' that millions seek from energy drinks, illegal drugs and cups of strong coffee.

The highly oxygenated liquid is being targeted at everyone from Premiership footballers to stressed employees. Created in Australia, it is being launched this week in Birmingham.

At £40 for 250ml - less than in a normal canned drink - it is pricier than the most expensive champagnes. But Riley points out that users need only 10ml, or two capfuls, once or twice a day to experience a significant increase in their energy level - or £1.60 a shot.

http://observer.guardian.co.uk/uk_news/story/0,6903,1572984,00.html

[muriel_volestrangler]

1. This sounds like a complete rip-off

"bio-available diatomic oxygen" - better known just as "oxygen". The alternative, rare, triatomic ozone is poisonous. Water has, of course, oxygen dissolved in it anyway - that's how fish breathe - but as the GP points out, we don't get oxygen that way. If they actually had proof that this did anything at all - help digestion, for instance, then I wouldn't denounce them as charlatans preying on gullible fools. But they don't give any. And the price is truly a joke. They must piss themselves laughing every time they look at it. I've found 430 lbs of real liquid oxygen on the web for $70. This is about 800 times more expensive.

[lockdown]

2. Council Pop

with a twist of hot air.

Go down well in Hosegate I bet.