Guardian and Observer to adopt 'digital-first' strategy

[Hopeless Romantic]

GMG chief executive says newspaper group aims for 'major transformation' as he announces £33m cash losses for last year

The Guardian and Observer lost £33m in cash terms last year, the chief executive of Guardian Media Group has said, as he committed the newspaper group to a "digital-first" strategy in which digital revenues would double to nearly £100m by 2016.

Andrew Miller, giving a series of presentations to staff at the titles, said that the aim was to achieve "a major transformation" at the newspapers – including lifting digital revenues from an expected £47m in the current financial year to £91m in 2015/16 – because "doing nothing was not an option".

He warned that parent company Guardian Media Group could run out of cash in three to five years if the business operations did not change – although the company is able sell assets to generate more reserves – and said that the newspapers would aim to save £25m over the next five years – releasing funds to be reinvested in other activities.


http://www.guardian.co.uk/media/2011/jun/16/guardian-observer-digital-first-strategy

[non sociopath skin]

1. That will make the RW smile, eh, HR?

The Skin

[Hopeless Romantic]

2. Yes I suppose it will