So which newspaper is going to pick up most of those homeless News of the World readers this Sunday?
An unprecedented battle is under way, as rival publishers prepare to print extra copies, cut prices and launch TV advertising campaigns, to try to win over the millions of readers who have had their Sunday paper snatched from them. The potential windfall is huge. Rarely can so many customers in any market have been abandoned by the producers of what was - until its last week - such a popular and profitable product.
The News of the World sold 2.66 million copies a week in the first half of this year, making it the UK's biggest-selling newspaper. At £1 a copy, that generated over £2.5m a week or £150m a year. Even though some of that money went to the newsagents and wholesalers it is still a large sum for any publisher to turn away.
And copy sales don't tell the whole story. Like all newspapers, each copy was read by more than one person and the News of the World's total readership - as it reminded us on its farewell front page last week - was 7.5 million. So which newspaper is going to pick up most of those homeless News of the World readers this Sunday?
http://www.bbc.co.uk/news/entertainment-arts-14163877:shrug:
I'm out of the loop as far as all newspapers are concerned - stopped buying them back in the eighties.