BERLIN - Giant German media group, Axel Springer AG announced Friday it was paying EUR 2.47 billion to buy the nation's largest commercial television group, ProSiebenSat.1 Media AG from U.S. billionaire Haim Saban.
The friendly takeover of ProSiebenSat.1 by Europe's biggest newspaper publisher will create Germany's second largest media group after Bertelsmann AG and could consequently pave the open the way for a shakeout in the nation's lucrative and intensely competitive advertising market.
Bertelsmann is the owner of ProSiebenSat.1's rival RTL as well as Europe's biggest publishing house Gruner & Jahr and the prestigious New York-based Random House book publishers.
"It is the right transaction at the right time," Springer chief Mathias Doepfner told a press conference in Munich, adding that he expected the new group to represent a serious challenge to Bertelsmann.
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