When "Ed N Sted" read James Kroeger's
The Republican Nemesis, he had this to say on
AMERICAblog:
"FWIW, If the Democrats truly understood the information in this James Kroeger editorial, I no doubt they would have taken both the White House and the Congress in 2004.
Democrats will most likely not win again until they do understand it..."
Here are some excerpts:
"When historians look back on the current era in American politics it will likely stand out as the period when Republican
cunning & marketing savvy completely dominated the political landscape. Obliging Democrats have thrown themselves into the fray with enthusiasm, armed with idealistic visions of civil “discourse”, only to be humbled repeatedly by their political masters. Republican strategists have been able to blend their astute grasp of marketing principles, human nature, & social psychology into a formula that delivers
almost guaranteed success at the polls. While Democrats knock themselves out every election cycle trying to talk to Swing Voters about The Issues, Republicans have calmly focused their attention on winning
The Image Campaign. Quite simply: Democrats lose because they don’t understand what
moves their target audience."
"The Issues might actually be important to many Swing Voters early on in a political campaign, but when both sides start to pick apart each other’s facts & interpretations, the typical Swing Voter quickly becomes confused. As the debate over The Issues drags on, Swing Voters realize that they don’t understand the details well enough to make an informed decision, so they end up relying on their
impressions of the candidates. Republican strategists see this clearly. That is why they continuously try to create doubts in the minds of the Swing Voters about the
character of the Democratic candidate. They know that it doesn’t really matter if they can’t find any real flaws in their Democratic opponents. Accusations, insinuations, & innuendo will work just fine. They hope to encourage voters to question the
motivation and
dependability of The Democrats. They try to create the perception that Democrats are “defective” in a disturbing way. By accusing, the Republicans suggest to Swing Voters that they
are not (defective like the Democrats)."
"Republican strategists know they would rarely win if election results were always determined by a logical discussion of The Issues and nothing more (they know that most voters would benefit more from Democratic economic policies than from Republican policies).
They know they must win the Image Campaign to have any chance of winning. That is why they are committed, now and forever, to
negative campaigning."
"The most important reason why negative campaigning has worked so well for the Republicans is because their negative attacks on the Democrats
create a positive impression of Republican candidates, who appear---
in contrast---to be individuals who do
not possess the defects that they have accused others of having.
They define themselves by defining their Democratic opponents . On a visceral level, what the Republicans actually “stand for” in the minds of Swing Voters on election day is that they are not Democrats---those defective people who seem to have been born to ruin everything."
I think Ed is right.