Any reader of romance novels can tell you the stereotypes of the books and their readers. If you're not a romance reader, there's a good chance you can come up with them anyway: Frumpy housewives engaged in heavy breathing over thoughts of Fabio (as pirate, as viking, in a kilt...) ripping bodices. Rape fantasies for the sexually repressed. Tales of weak women rescued by strong men. Clumsy prose and overheated yet laughably euphemistic sex scenes. Feminists don't read romance novels. Smart, educated people don't read romance novels.
A great deal could be said about how fiction by and for women is rated in relation to more masculinist fiction -- whether it be Jane Austen or Charlotte Bronte, Charles Dickens or Henry James -- but in this case, by "romance novel," I mean genre romance. Romances are the books in the romance section of the bookstore, not the books in the "fiction" or "literature" section that have a love story but are given a pass on the stigma of being romance novels. (For further definition, see this from the Romance Writers of America.)
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http://www.dailykos.com/storyonly/2009/12/27/819640/-Romance-Reader,-Unashamed