Hi - Looking for a book title or the author's name

[gateley]

This guy was on Bill Maher a while back. He was previously either in Clinton's or Bush's administration, or maybe they just utilized his services.

His talent is to re-name words and phrases that the public might find objectionable to innocuous, non-threatening speak.

For example - and I don't necessarily think these examples are his --

Kidnapping is now Rendition

Torture is now Aggressive Interrogation

Lay off is now Downsizing

Foreign is now Off-shore

Innocent peoples' deaths are now Collateral


Thanks for any info!

[NMDemDist2]

1. are you talking about "Don't think about an elephant"?? George Lakoff is the author

http://www.amazon.com/Dont-Think-Elephant-Debate-Progressives/dp/1931498717

[gateley]

3. Nope, that's not him, but this sure does look like a good book! The guy I'm

thinking of doesn't have the credentials of George Lakoff, and I think he was more right-leaning.

Thanks for alerting me to this book, though!

[rwheeler31]

2. R = luntz D = Hartman " Cracking the Code"

[gateley]

6. Thanks, but that's not him/it either. Apparently you guys favor books

written by "good guys". :7 The guy on Maher wouldn't endear himself to any of us here.

[gateley]

8. Oops - now that I see the R=Luntz I realize you nailed it. Thanks!!

[MADem]

4. Frank Fucking Luntz--Words That Work

Fat, miserable rightwing hack bastard. He's the guy who came up with 'Cliiiiiiimate change' which sounds much less threatening than GLOBAL WARMING. http://books.google.com/books?id=vHqxeKVLAYAC&dq=frank+luntz+book&pg=PP1&ots=iYyfHKRvwC&sig=mzIkLlCDzsIV3ozLb-1UWtSdWqU&prev=http://www.google.com/search%3Fhl%3Den%26q%3Dfrank%2Bluntz%2Bbook&sa=X&oi=print&ct=result&cd=1&cad=legacy

Here's the miserable piglet, may he rot in hell:

[gateley]

7. THAT'S IT! I just found it in Wikipedia -- check out what it says! Thanks!!

http://en.wikipedia.org/wiki/Frank_Luntz

[MADem]

13. "Luntz has made a brilliant career spraying perfume on dog turds,"

I remember that Daily Show, it was a particular scream!

[EVDebs]

5. Lawrence Kudlow's 'revenue enhancements' -- Reagan era tax increases !

revenue enhancement n; Euphemism for tax increase 1981 Oct 21 NY Times A-28/6

A EUPHEMIST TAKES A BOW
October 21, 1981
http://www.crossingwallstreet.com/archives/2007/02/a_euphemist_tak.html

What NEW eupemisms are in store for poor unsuspecting US taxpayers, I wonder ?

[gateley]

9. It was Frank Luntz - but boy THIS book sounds good too - there are a couple

mentioned here which I'd like to look into.

Check out what Wiki has on Luntz - it's amazing how many of his phrases we've ALL been using:

http://en.wikipedia.org/wiki/Frank_Luntz

Thanks!

[EVDebs]

10. I know, and the GOP has been doing this for a LONG time

With the Reagan deception by Kudlow, taking David Stockman to the woodshed for his Atlantic article outing the fiscal insanity of his boss, the GOP intimidators then trotted out Newt Gingrich's ,

"Language: A Key Mechanism of Control"
http://www.fair.org/index.php?page=1276

"Distributed to GOP candidates across the country, the memo's list of words for Democrats and words for Republicans was endorsed by Gingrich in a cover letter: "The words in that paper are tested language from a recent series of focus groups where we actually tested ideas and language." Next time you hear Gingrich complain about media focusing on the negative, refer back to these lists."

The language of CONTROL. They want power, not debate, and don't want anyone asking any questions.

[gateley]

11. It's fascinating, isn't it. And kinda ugly.... nt

[OHdem10]

12. Frank Luntz---The Title of his Book is something like

"making Words Work" or "Words Matter.

Google him