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I am a small business owner, and as such, I am my "sales force." Like the saying goes, "If it is to be, it is up to me."
I've read all of the old-school sales books by guys like Zig Ziglar, and all of the new ones by guys like Jeffrey Gitomer.
I've also read Sun Tzu's "Art of War."
I have Native American ancestry, on my mother's side. I've read a limited amount about the Native American mindset when it comes to battle. It's sometimes unavoidable, like being a small business owner in a bad economy. You're doing battle with your competition, you're doing battle with customers who want to beat you up on price (even though your competition may offer a significantly inferior product or service).
But what I am seeing so far is that the central element in the Native American approach to unavoidable conflict is the preservation of honor and dignity, regardless of the nature of the battle. That's what I'm interested in, that mindset, the philosophy of suiting up for a do-or-die battle without copping an attitude of arrogance or hatred for your opponent or the situation.
Obviously, no philosophy holds true for 100% of the people 100% of the time. I realize that there were probably Native American warriors who killed people and enjoyed every second of it. I'm not looking for that kind of book. I'm looking for one about the honorable warriors, the ones who faced whatever crossed their path with dignity and confidence.
THAT SAID...
...if you have a recommendation for a specific book that addresses this (not a general book on Native American culture, as enjoyable as it might be, because I don't have the time to read it), please pass it along.
Thanks!
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