NewsJacking

[BridgeTheGap]

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

The traditional PR model -- sticking closely to a preset script and campaign timeline -- no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone's laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

A new kind of business book

I wrote Newsjacking to take advantage of the many features of the ebook format used by Amazon’s new Kindle Fire, Apple's iPad, and the Barnes & Noble Nook. Here's the book on Amazon. For example, with the interactivity to Web content built into these readers, when I talk about a blog post in the book, I link directly to the blog post.

Newsjacking is in full color and contains infographics to illustrate the important points.

http://www.webinknow.com/2011/11/newsjacking.html