Mass sacking of Hollywood agents as recession bites
They are notorious for taking a slice of the profits, but now it's the 'tenpercenters' who are getting cut
By Guy Adams in Los Angeles
Sunday, 24 May 2009
Some of Hollywood's biggest power-brokers are being forced to cancel power lunches, trade in their Porsches, and get used to life without a personal assistant to shout at, as LA talent agents become the latest breed of white-collar superheroes to fall on hard times.
More than 100 employees at William Morris, the venerable Beverly Hills firm that represents some of the biggest names, were made redundant this week, in one of the greatest bloodbaths this cut-throat industry has ever seen. The move came as the US Federal Trade Commission approved a merger between William Morris and its former rival Endeavour, creating a "super-agency" which represents more than a thousand of the world's most famous actors, writers and directors.
Lay-offs were expected ever since the two firms announced plans to join forces to ride out the economic downturn and challenge the dominance of CAA, Hollywood's long-standing market leader. However, the scale of the redundancies surprised many observers.
Rival agencies are now hungrily circling clients of both businesses, hoping to lure away their most lucrative stars. William Morris represents the likes of Kanye West, Britney Spears and Russell Crowe; Endeavour's stable boasts Robert De Niro, Matt Damon and Adam Sandler. "The fallout hasn't really begun. There's been a trickle, but I expect a waterfall in the coming months," said Frank Wuliger, a partner at the Gersh Agency. "When agents get fired, the actors they represent think again, because the agent-client relationship is intimate; it's like a marriage."
http://www.independent.co.uk/arts-entertainment/films/news/mass-sacking-of-hollywood-agents-as-recession-bites-1690148.html