from HuffPost:
The world, it seems, isn't ready to forgive Mel Gibson. Or maybe it just suddenly hates beaver puppets.
Gibson's first attempt at a big screen comeback, the Jodie Foster-directed indie dramedy "The Beaver," was a resounding bomb at the box office over the weekend, taking in just $104,000 on a limited release on 22 screens, according to The Hollywood Reporter. That gives it a per-screen average of $4,745, which is about $10-15,000 less than its distributor Summit was counting on.
So, why did "The Beaver" bite the dust? Probably a combination of four interconnected reasons. One, its star is currently going through a nasty custody battle involving domestic violence; that, of course, comes on top of Gibson's infamous racist and anti-semitic rants. Needless to say, despite his character in the film being a shaken and fragile individual, audiences don't quite see Gibson that way.
That brings up the second reason for the film's failure: Gibson did basically no press for the film, agreeing to only one interview as the release creeped forward. And that wasn't exactly a cushy promo piece -- Gibson faced tough questions about his past in a conversation with Deadline.com, and he largely tried to defend himself while still apologizing for what he may or may not have done. ............(more)
The complete piece is at:
http://www.huffingtonpost.com/2011/05/09/the-beaver-mel-gibson-box-office-flop_n_859248.html